CONTENT WRITING
Effective SEO Requires Effective Content Writing
Currently one of the most important factors that will affect where your website ranks in Google is the content that is on your website.
At the moment, in the SEO Industry, SEO professionals are saying “Content is King!”
Google Mission
Google’s main aim is to provide users of the search engine will useful and original information. Thus for your website to move through the ranks it needs to contain useful and original information.
Google’s Mission is provided below.
Content Writing – Through The Ranks
I am experienced in content writing for websites – I am also good at it. Just take a look at the content on my website. I have written all this information myself. None of it has been copied from elsewhere on the internet.
After looking at my website ask yourself, did my website provide you with the information that you required, did you find it easy to find the information that you wanted and finally after reading information on my website are you likely to call me to discuss engaging my services or not?
Hopefully the content on my website demonstrates to you that I am particularly good at content writing – at writing useful and original website pages and blogs.
I have written website pages and blogs for a number of different small and medium sized businesses including; chiropractors, pilates instructors; deck builders; furniture removals; electrologists; plumbers; denture technicians etc.
For this specific website I wrote all the content on the site, all the blogs and all the webpages. There are 95 pages on this website and 101 blogs. It is a computer repair business and I think that if I can write that much useful and original content about computer repairs I can tackle just about any industry…
Before I do any content writing for your website I would like to take about 45 minutes of your time hearing from you about your business, the products and services you provide, your strengths, competition and future business goals. This will ensure that any content writing I do for you meets with your approval and business aims.
Content Writing Requirements for SEO
Not only is the content writing extremely important but the layout, length and other factors are also important for effective optimisation of these pages and blogs.
One extremely important factor is that there is no duplication of content both on and off your website. So each page/blog needs to be different. If you have duplicate content on your website, your website will be penalised by Google. If you have duplicate content on your website and elsewhere on the web, your website will also be penalised by Google. All the content I write for you will be different. I do not copy information directly from other websites as this is contrary to White Hat SEO and the long term implications are very serious.
In writing content and posting the information on your site I am aware of and use all the correct procedures to ensure that each page and blog is best optimised for both the reader of the site and also confirms to Google requirements.
SEO Tasks Necessary for Effective Content Writing
There are many procedures and guidelines that I would follow to ensure that the content on your website assists in the increasing ranking of your site. The types of tasks and techniques I would employ are provided below.
- Keyword Research
- Industry Research
- Adopt Recommended Paragraph and Page Length for Website Pages and for Blogs
- Utilise SEO Titles, Meta Description, H1, H2 and H3 Headings
- Inserting and Optimising Images
- Adopt effective Keyword Density
- Assess the Page/Blog using WordPress SEO by Yoast
I do all the content writing myself for all my SEO clients. I am also sometimes contracted to do only content writing which I am happy to do. Please call me (Karen 0411 403 511) and we can discuss the content that you require on your website.
