Website Bounce Rates This article does not apply to on-line stores where a high website bounce rate truly is bad. Google’s mission as we have mentioned in other pages on this website is to “to organize the world’s information and make it universally accessible and useful.” What I am going to take from this is the read more

Essential SEO Tasks for Local Businesses In my option the most important seo tasks for local businesses to move up through the ranks of Google in Australia are:- Keyword Research On Site Optimisation Directory Listings Content Obtain Reviews on Google Plus Page This is pretty much the stance that I would take for any local service read more

The Impact of SEO and The Impact on Rankings After Stopping SEO The results provided below are based on a client who after a year of SEO became disenchanted with the impact of SEO and decided to no longer invest SEO for his website.  Now that is not something that you expect to read on the website read more

Impact on Website Traffic Caused by Stopping SEO For various reasons, the main one being the frustration of the SEO effect which was slow growth in ranking and website traffic (a tough local market), a client of mine decided to stop investing in SEO in September 2016. Whilst I completely understand the frustrations that can arise read more

Actual Local SEO Experiences and Learnings The world of SEO is confusing with changes and recommendations happening daily.  Fortunately I decided to specialise in local SEO for small to medium businesses – and for websites built on the WordPress platform only.  Even with choosing to have a single focus and become an expert in just read more

Looking to Remove a Google My Business Negative Review? Overview There is not much good news for businesses that have received a Google My Business negative review or multiple negative reviews on their Google My Business Page. This is especially true if your Google My Business negative review is a featured review. Information Provided by read more

SEM and SEO – The Difference SEM – the initials SEM stand for Search Engine Marketing.  The initials SEO stand for Search Engine Optimisation. Within the general public there is confusion as to both what SEM and SEO are.  Even within the industry there is some debate as to whether is there is or if read more

Small businesses need SEO as much as large business, in fact probably more so. However SEO rates and SEO monthly packages are often out of the reach of many small businesses. This is most particularly true for those small businesses just starting up. SEO Rates SEO rates vary considerably and sometimes the amount that you read more

A Guide to Helping you Choose a Good SEO Company… It is very easy to believe promises made by SEO businesses that guarantee you quick and cheap SEO results.  However the pitfalls involved could mean that your website is banned by Google and you lose both the revenue generated by your organic listing as well read more

Black Hat vs White Hat SEO In general Black Hat SEO is the process whereby an SEO professional focuses on search engines in order to rank websites in Google, rather than focusing on the potential visitors to the site. Thus Black Hat SEO identifies and uses strategies to get a website to rank by studying read more