SEO is Cost-Effective for Small and Medium Sized Local Businesses

SEO requires an upfront ongoing investment for a period of time during which, while your website moves through the ranks, it doesn’t generate a huge amount of business for you, however it will generate some revenue to help balance out the cost of your SEO. How long this investment period is depends on many factors including:-

• the competition of other websites within your industry;
• the geographical size of your target market;
• how much you invest each month; and
• the effectiveness of your SEO Consultant.

However once SEO gets your website in the prime spots, you will find that the cost of SEO balanced against the leads generated by SEO make SEO very cost effective – even taking into account the upfront investment that you needed to make. A high ranking website will return your SEO investment over and over again and can turn a struggling business into a highly successful business.

Importantly too, whilst your website is moving through the ranks it will start ranking firstly for small volume search terms. Ranking for a number of these can generate a noticeable increase in business leads. I optimise your website not only for the major high volume terms that people search for but also for the smaller terms, usually I optimise a website for around 100 to 200 search terms.