KEYWORD RESEARCH
Keyword research is vital to achieving business growth generated by your website.
Skilled Keyword Research
Through skilled keyword research we will determine the correct keyword search terms that are best used to optimise your website for.
Through keyword research we will determine:-
- The major searches people do when looking for a business like yours.
- The strength of competition that there is for these major keywords.
- If there are keywords with low competition but high usage that we can take advantage of by optimising for this profitable niche – potentially as well as for the major keywords for your business and industry.
- Which market segments your business is likely to rank quickest for and whether these segments are profitable for you.
- Those keywords that are likely to generate not only traffic to your site but also convert into sales/revenue for your business.
- Keywords that could be used for additional pages on your website.
- Which keywords would be good for blog writing and YouTube video generation.
I use Keyword Planner to help me identify the best keywords to optimise your business for. I look at the results for monthly searches done in Brisbane as this is usually the most appropriate geographical market.
If you have been using Google AdWords this also provides a very good tool for identifying the best targeted keywords for your industry and your service.
Keyword Research – Your Input
There are keyword research tools available which I would utilise for you, however before doing so I would need input from you as the business owner so as to gain a full understanding of your business as well as your goals for your business in the future. With your input and my research we would determine a list of keywords that we would then target for your website.
Keyword research can sometimes be really time consuming, other times depending on your type of business it can be quite fast. No matter how fast or time-consuming it is to do, skilled keyword research is one of the most important SEO techniques. We have to ensure that we optimise your website for the major terms that your potential customers are using when searching for your business. As said, if you have results from a Google AdWords campaign this can greatly assist in this task.
My name is Karen, and I am the person behind Through The Ranks (along with a number of useful industry contacts I have made). I would love to hear from you, my number is 0411 403 511 or email me karen@throughtheranks.com.au and we can discuss your particular business growth opportunities.