ONSITE SEARCH ENGINE OPTIMISATION

What Does Onsite Search Engine Optimisation Entail?

Onsite optimisation of your website involves many different SEO techniques the most important of these are described below.

Optimisation for Keywords

Each page of your website needs to be optimised to specific keywords and those keywords need to be relevant to the content that is on the webpage.  Thus the keywords need to be whenever possible included in the SEO Title, within the content of the text, and within headings if possible.

Content Writing

Original, useful and relevant information needs to be provided on all of your webpages and in blogs.  For more information on content writing visit the Content Writing page of this website.

Technical Requirements

There are various technical guidelines that are provided in the Google Webmaster Guidelines.  By following these guidelines it will make it easier for Google to trawl your website.  There are also guidelines regarding testing your site so that one can see how the website appears in different search engines.  Page speed is an important aspect in optimising your website.  Google recommends regularly monitoring page speed.

Images

Good quality images should be included within your webpage and these images also need to be optimised for the webpage or blog on which they appear.

Internal Links

Internal links can be used to help assist your major pages to rank.  Thus having written a blog you may want to provide a link from that blog back to the relevant service or product page on your website.

Through The Ranks

There are numerous other techniques and tasks involved in onsite optimisation.  You will find a lot more information within the blog section (at the bottom of this page) and also on the services page.  If you have any specific or even general questions regarding onsite optimisation for your website business, please call me, Karen, 0411 403 511 and I will be happy to discuss your SEO requirements with you.