SEO TRAFFIC AND REVENUE GROWTH
SEO Can Generate Traffic and Revenue Growth
If you engage my services I will guarantee that I will use all my expertise in SEO to get your website moving up through the Google ranks. Obviously the higher that your site is listed the greater the amount of traffic that your website will receive.
Ideally your website needs to be in one of the three top positions on the 1st page of Google for your businesses specific keyword searches.
Revenue Growth
Increased traffic to your website should lead to an increase in revenue growth. There are however some factors which strongly influence the extent to which increased traffic leads to increase in business revenue.
Your Business Skills
The level to which increased website traffic converts into increased revenue for your business is going to largely rely on your business and your staff’s business skills. I can generate the traffic to your website, you need to turn those visitors to your website into customers.
If you are a business looking at engaging SEO services then more than likely you are actively wanting to build your business and thus will have in place the customer service tools required to turn potential customers into paying customers.
Website Content
Your website too plays a very important role in converting leads (visitors to your website) into customers. Your website needs to provide really good content written specifically with the customer needs in mind. The website needs to answer their questions and provide them with a level of confidence that your business can satisfy they needs.
Having customer reviews (dependent upon your industry) can be invaluable in encouraging potential customers to take the next step and contact your business. If appropriate you may want to consider having customer reviews on your home page in a side bar.
I am able to write good original content for your website pages and for blogs on your website. I will need to have up to an hour of your time initially to obtain ‘from the horses mouth’ so to speak information regarding your products, your services, your market positioning, your target market and the strength of your competitors. All this information will allow me to write really good content for your website which will result in visitors turning into customers.
Website Design
The design of your website is also important. Visitors to your site need to be able to easily seek out the information that they require – and importantly your contact details need to be easily found on every page of your website.
CTR stands for Click Through Rate and it is a measure of how many visitors to your site actually contact you, allowing you to convert them into regular customers. Obviously the higher CTR you have, the better.
I am not a website designer. However if there are some particularly poor aspects about your website which is hindering your CTR and revenue growth I do have contacts that we could use to rectify this problem.
Snowball Effect Created by SEO Traffic
Every new satisfied customer that you get means that not only are they likely to return to you when they need your services again – but also through word of mouth they should generate more potential customers for you. SEO is your starting tool, I will work to generate that traffic, and then I am sure with your business skills you will be turning the traffic into ongoing revenue growth.
The graph below is what I would be aiming for for your business. As you can see it does take time for SEO to become effective in generating traffic to your site. However with patience it will more than pay for itself as it will become the most cost-effective form of advertising that you do. You may even be able to cancel some of your other advertising methods which are not providing a good rate of return.
Please call me, Karen on 0411 403 511. I specialise in SEO for small to medium sized businesses in Brisbane and would love to have a chat with you to see if I can help you achieve your business goals.
