YOUTUBE FOR SMALL BUSINESS

Small Business YouTube = Improved SERP Rank

Having YouTube videos on your website can help it to rank in SERPs (Search Engine Results Pages).

There are several reasons for this, however your YouTube videos do need to provide quality, useful information which is what Google is prioritising in their search results.

It is can be very beneficial to your website to have a video embedded directly on your site on an important landing page such as your home or services page.

How Can YouTube for Small Business Marketing Help with SERP Rankings?

YouTube videos can increase your Page Authority due to a number of factors outlined below.

YouTube for Small Business = Increase Length of Time Spent on Your Website

The longer people stay on your website the higher the authority (and hence rank) you website will obtain.

In general people are prepared to watch something for longer than they are prepared to read something. In fact research conducted in 2014 reveals that the average online attention span is less than eight seconds.

If a customer views a video on your site this could substantially increase the amount of time that they spend on your website.

Small Business YouTube = Lower Bounce Rates

The lower your bounce rate is the greater likelihood you have or your website moving through the SERPs. Videos can help in this regard.

If a visitor to your site lands say on your Home page and then clicks on the video this will reduce your bounce rate.

Search engines give preference to websites with lower bounce rates as this is an indication to them that your site is relevant to your visitors.

Thus having a lower bounce rate effects the Page Authority of your website which will result in higher ranking of your website.

Small Business YouTube = Quality Backlinks

A quality useful video stands a good chance of being shared. This increases the number of links to your site which positively impacts on search engine ranking of your website.

YouTube For Small Business Marketing with Through The Ranks

I can design a whiteboard YouTube video for you, organise the production of the video, optimise the video and embedded the video into your website. This does not have to be overly expensive and could be an extremely valuable SEO tool for your small business.

This is an example of the type of whiteboard video I could organise for your website it was done for a computer repair business.