SEO BRISBANE – SMALL TO MEDIUM BUSINESS SEO
If you are providing a service and your website is not being found online then your website is of very little value to your business and may not even be worth the money you spent having it made…
It is only when your website appears on the first page of Google (preferably position one, two or three) that it will generate substantial revenue for you.
Small to Medium Sized Business SEO
Small to medium sized, local businesses can compete with large businesses to obtain high ranks in Google and other search engines.
Small and medium sized, local goods and service businesses can even beat large businesses in obtaining higher rankings in the top three listings on the first page of Google. See the image below. A small local computer repair business with only 1.2 technicians holds the top organic ranking (the 1st position) on page 1 of Google for the most common search terms that people do when searching for a computer repair business in Brisbane. This business is ranking above the large national computer repair business which employs 320 technicians and conducts extensive advertising including television, radio and Google AdWords.
This top position has been held by this small business for over a year now. I obtained these results for this small business and would like the chance to see if I can obtain the same result for you. Please, have a look yourself, google “Computer Repairs Brisbane” or “Mac Repairs Brisbane” or “Laptop Repairs Brisbane” and you will see that this small business consistently ranks above the major national business with a household recognised brand name.
Sole Trader. Family Business with 1.2 Technicians. No Advertising
National Company. 320 Technicians. Extensive Radio and other media Advertising
Effective SEO can Allow Small and Medium Businesses to Rank Above Large Businesses
SEO provides an even playing field on which small and medium sized, local goods and service businesses can very effectively compete with large businesses. You don’t even have to have the large SEO budget that large businesses have to achieve higher rankings.
Google now actually facilitates higher rankings for small and medium sized local businesses. This occurred through the recent Pigeon Google Algorithm. The recent aim of Google has been to provide search results that are more relevant to people looking for locally based businesses and services. Thus the aim was to increase the rankings of local listings in a search for websites that provide relevant, useful information in close geographical proximity to the searcher. This is good news for local businesses, both for small and medium sized operators.
Thus as a locally based business with good SEO of your website, you stand a good chance of coming up the ranks for customers looking for your type of services or goods in your particular geographic market.
Decline in Effectiveness of Traditional Small to Medium Business Advertising
Traditional methods of advertising for small to medium sized businesses are now much, much less effective than they once were. You are probably finding that you are getting less and less leads from advertisements in the local paper or letterbox drops etc. People are now searching on the internet for goods and services and this is where you will obtain business growth.
SEO is Cost-Effective for Small and Medium Sized Local Businesses
SEO requires an upfront ongoing investment for a period of time during which, while your website moves through the ranks, it doesn’t generate significant business for you. How long this investment period is depends on many factors including the competition/strength of other websites within your industry; the geographical size of your target market; how much you invest each month; and the effectiveness of your SEO Consultant.
However once SEO gets your website in the prime spots, you will find that the cost of SEO balanced against the leads generated by SEO make SEO very cost effective – even taking into account the upfront investment that you needed to make.
Once your website is on the first page of Google in one of the top three spots you can afford to reduce your SEO spend. You may also at this stage evaluate the effectiveness of other advertising that you may be doing and curtail or even stop spending on other forms of advertising – reducing your advertising expenses even further.
How this can be achieved is shown through this case study of a small computer repair business that I provided SEO services to. Initially I generated leads for this business using Google Adwords whilst optimising the website. The Google AdWords was very effective, however the optimisation of the website was even more effective.
After about 7 months, I stopped using Google AdWords as the website was generating sufficient organic traffic that AdWords was no longer required.
Even after stopping the Google AdWords campaign the total number of leads coming from this website continued to grow.
This business also decided at this time to cancel their ongoing weekly local newspaper advertising as it was by far less cost-effective and no longer a good source of business leads.
What is SEO?
SEO stands for Search Engine Optimisation and it involves a number of different techniques used to move your website up through the ranks to the top of the first page of Google.
No SEO company can promise to get your website ranking at the top of Google within a specific time frame. There are businesses that do make this promise but in order to deliver the promise they will use unethical SEO (known as Black Hat SEO).
Black Hat SEO
Black Hat SEO can for a short period of time rank you website – but it also will cause its long term downfall.
Google will penalise your website for Black Hat SEO and overnight you could discover your website has lost ranking and the business you have been getting from your site grinds to a halt.
Success with White Hat SEO
White Hat or ethical SEO such as is done by myself (Karen Thorogood trading as Through The Ranks) follows Google guidelines and will ensure steady growth through the ranks. Importantly, once at the top of Google, White Hat SEO will keep your website in the top rankings – generating business leads on a long term basis.
Why SEO with Through The Ranks?
If you run a small to medium sized local business in Brisbane then you will find great benefits in engaging me to do SEO for you. I (Karen Thorogood) am an SEO Consultant specialising in local business SEO. Types of small and medium sized local businesses that I can effectively optimise include local service business (trades such as plumbers, electricians; professions such as lawyers, doctors; and retail outlets such as shops and restaurants). I have the capabilities, the experience and the skills to work towards your local business reaching a listing in one of the top three positions on the 1st page of Google and other search engines.
As an SEO specialist for local businesses I ensure that my rates are affordable, far more affordable than larger SEO companies. I do not have the overheads that large companies do, thus I don’t have to charge as much. This means that I can provide SEO services to small and medium sized businesses at a rate that they can afford.
Just because my rates are lower, don’t assume that you will be getting a lower standard of service and expertise. Quite the contrary as a SEO specialist within a specific market I am knowledgeable and effective in search engine optimisation for small and medium local businesses such as yourself.
Examples of Successful SEO Generating Business Growth
For examples of successful SEO done by me (Through The Ranks) have a look at a case study which shows a how a small business quadrupled its revenue through effective SEO. Or have a look at a second local SEO case study which too illustrates a substantial increase in revenue for my client. Please do however note these are two shining examples of local SEO effectiveness. The effectiveness of SEO for your business is not only dependent upon my skills, but also competition etc. I am always happy to discuss with you the likely effectiveness of SEO for your industry.
How Much Does SEO Cost?
With Through The Ranks you do not have to pay a fortune to engage our services to successfully achieve high rankings for your website. I offer monthly packages from $425 a month. Obviously the greater the fee paid the more SEO is done for your site and the quicker it will rise through the ranks thereby generating business growth for you faster.
How Long will it Take for my Website to Rank?
All SEO takes time and you need to be aware of this. Depending on the competition of your industry it may be fast or slow for your website to move up through Google listings.
As a ballpark figure you can expect to wait around 6 to 12 months with ongoing SEO before your website achieves the high ranking required to really substantially increase traffic. In a low competitive market you maybe lucky and time will be shorter…
How Can I tell if SEO is Working for My Website?
You will receive a monthly report which will clearly show you how successful SEO is for your website. I will provide you with the number of visitors to your website each month. I will also provide you with the rankings of your website each month. So you will know exactly how your website is performing.
Once your website rises through the ranks to the top of Google you will not need monthly reports. You will be able to measure the SEO success from the number of phone calls your business receives and the number of emails that are sent to you from prospective customers from your website.
Business Revenue Growth
At the end of the day effective SEO would be reflected in your business revenue growth, on your business bottom line.
Turning Leads into Customers
SEO drives potential customers to your website – however in order to convert potential customers into actual customers :
Your website needs to be attractive and user friendly.
You need to be proactive in answering the telephone and email messages.
You need good customer communications and staff that are knowledgeable about your products or services.
Through The Ranks – SEO Brisbane, Local Brisbane SEO
As a small business owner myself I am aware of advertising and SEO budget constraints as well as many other issues relating to growing and developing small to medium sized businesses. Please feel free to give me a call so we can discuss your particular business and how I may be best of assistance to you in relation to local business SEO.